Screaming frog scraper6/21/2023 ![]() Making improvements will eventually result in organic traffic increase, conversions, and all in all, deliver more value to your site and blog visitors. Identify Content Marketing GapsĪdditionally, an SEO content audit helps you to identify opportunities (topics and keywords) your content is currently missing out on. ![]() Using this information, you can further drill down to learn why some of your blog articles drive more traffic and more/fewer conversions, and what needs to be changed or improved for better performance. Here are 5 reasons why you need to conduct an SEO content audit: Identify Improvement Opportunitiesīy conducting an SEO content audit, you’ll be able to gain deep insights into your best and least performing blog articles. Now that you know what a content audit is, it is also crucial to know why you need to conduct one and at what point. 5 Reasons Why You Need to Conduct an SEO Content Audit
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